Friday, September 17, 2004

"You are so fired"

El Pais has (rightfully) apologized for the terrible ad campaign they launched (via Southern Watch). Apology seems legit and you get the sense someone is in deep trouble there.

"Any explanation about the chain of errors which led to the launch of this campaign is insufficient, which some of our readers rightly qualified as repugnant. We share the disgust they have expressed in numerous messages and letters to the management and we are sorry it happened.

The Prisa Group has opened an internal investigation to clarify how it was decided to launch this promotional campaign and to take appropriate measures. Effective inmediately, it has ordered the company used to send out the emails that it mails all recipients of the campaign to apologize."

They might be Socialists at the paper, but, at least they aren't really stupid ones. Maybe CBS should learn how to respond to a mistake.


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